Anyone who gives you a single "spend ₹X per day" number without knowing your product, margin, or market is guessing. The honest answer is a framework, not a figure.
The Framework: Validate, Then Scale
Start with a budget small enough that a disappointing result doesn't hurt, but large enough to actually reach a meaningful, statistically useful audience. Once you can see which audiences and creatives are working, increase spend on what's proven rather than spreading a bigger budget thin across untested ideas from the start.
What Actually Determines the Right Number
- Your margin. A higher-margin product can afford a higher cost per order and still be profitable.
- Your geography. A single-city campaign costs less to run meaningfully than a state-wide or Pan-India one.
- Your goal. Testing a new product needs less spend than trying to scale a proven one nationally.
Why "Included Ad Spend" Removes a Common Headache
A lot of the anxiety around ad budgets comes from not knowing how much extra to set aside on top of an agency's fee. Our packages remove that question — ad spend is built into the price, so the number you see is the number you pay, from ₹9,999 for a city-level campaign up to ₹24,999 for Pan-India reach. Full tiers are on our Digital Marketing page.
A Practical Starting Point
If you've never run paid ads before, starting with a smaller, geographically focused campaign to see how your specific product responds is usually a better first move than committing a large budget to a wide, untested audience.
See what's included in each of our digital marketing packages, ad spend included.