Every ecommerce vendor's pitch sounds similar until you compare feature lists line by line. This checklist groups what actually matters into plain categories, so you know what to ask for regardless of who builds your store.
Product & Catalogue
- Product search and category pages that actually help customers find things
- Support for product variants (size, colour, etc.) if you sell them
- A catalogue limit that fits your business — not one you'll outgrow in six months
Payments & Checkout
- UPI, card and netbanking payments — not just one option
- Cash on Delivery, since it still converts a meaningful share of Indian shoppers
- A simple, low-friction checkout flow
- Automatic GST invoicing on every order, so you're not doing this by hand
Order & Inventory Management
- One dashboard for orders and stock, not two disconnected tools
- Stock that updates automatically as items sell, to avoid overselling
- Email alerts the moment an order comes in
Retention & Marketing Features
This is where a lot of budget builds fall short, and it's often what determines whether customers come back:
- Abandoned cart recovery — reminding people who added to cart and left
- Discount coupons and offers
- Loyalty points, gift cards or store credit for repeat customers
- WhatsApp number capture and automated follow-ups
These are exactly the features we bundle into our Online Store + Marketing and Complete Growth packages — see the full breakdown there.
Trust & Security
- Free SSL (the padlock customers look for before entering card details)
- Customer reviews and star ratings
- Clear, real contact information and a working enquiry form
SEO & Performance
- Google-ready technical setup, not just a pretty homepage
- Fast-loading pages — speed affects both rankings and conversion
- Google Analytics and ad-platform tracking, so you know what's actually working
Delivery
- Multi-courier delivery, so you're not locked into one fixed rate
- Order tracking your customers can follow
- A plan for failed deliveries (RTO), which quietly eats margin if nobody's handling it
Do I need all of these features from day one?+
No. Catalogue, payments, and order management are the essentials to launch with. Retention tools like loyalty and abandoned cart recovery matter most once you have steady traffic to convert.
Which of these does BThinkX include by default?+
Every package includes the catalogue, payments, order management and security basics. Retention and marketing features are included from the Online Store + Marketing tier upward — see our pricing for the exact split.
See exactly which of these features come with each package on our Ecommerce Development page.