"Digital marketing" covers a lot of ground — SEO retainers, Google Ads, influencer campaigns, social media management. This guide is specifically about what we actually run: Meta (Facebook & Instagram) ad campaigns, which is where most of our clients see the fastest, most measurable return.
The Question Behind the Question: Service Fee vs Ad Spend
Before comparing prices, it's worth understanding that a "digital marketing cost" is usually two separate numbers: what an agency charges to manage the campaign, and what you separately spend on the ads themselves (the budget Meta actually charges to show your ads). Many agencies quote only the management fee and leave you to budget ad spend on top — which makes quotes hard to compare fairly.
Our packages work differently: ad spend is included in the price you see.
What Geographic Scope Costs
The biggest single factor in campaign cost is how wide an area you're targeting — a campaign covering one or two districts costs less to run meaningfully than one covering all of Kerala, which costs less than a Pan-India campaign, simply because reaching more people costs more in ad spend regardless of who manages it.
- Basic — ₹9,999. Selected cities, 1-2 districts. 4 posters, 30-day campaign. Projected 80K-1.5L reach, 15-40 orders.
- Standard — ₹14,999. Full state coverage (e.g. Kerala). 6 posters plus retargeting. Projected 2-4L reach, 40-100 orders.
- Growth — ₹19,999. South India + major cities. 8 posters plus 1 video ad. Projected 5-8L reach, 100-250 orders.
- Premium — ₹24,999. Pan-India. 10 posters plus 1 video ad. Projected 10-15L reach, 250-600 orders.
Full detail on every tier is on our Digital Marketing page.
What You're Actually Paying For
- Ad creatives (posters, and video on Growth and Premium) — no separate designer needed
- Audience targeting and retargeting, tuned to your product and geography
- Meta Pixel and conversion tracking, so results are measurable, not guessed at
- The ad spend itself, already built into the price
Why Results Vary by Website, Not Just Ad Spend
A campaign can drive thousands of visitors to a slow or confusing checkout and still produce a disappointing order count. Ad spend gets attention; conversion happens on your website. If you're running ads to a site that isn't built for conversion, see our ecommerce packages — the projected order ranges above assume a fast, stable store.
See exactly what's included at every budget on our Digital Marketing page.